Postindustrial creative complex


Via Ventura is an innovative creative reconversion project of the former Faema factory in Lambrate district, an abandoned production complex in Milano that has been reborn through the adoption of rapid regeneration strategies.

Via Ventura è un innovativo progetto di riconversione creativa dell’ex-Faema a Lambrate, un compound produttivo in abbandono a Milano, che rinasce a nuova vita grazie all’applicazione di strategie di rigenerazione rapida.

In Italiano

Via Ventura
7000 sqm
director of projetc Flavio Albanese

Flavio Albanese
founder & partner

Flavio Albanese (1951), is founder and president of Asastudio. A self-taught man whose training did not follow the more usual academic route, he began to show interest in shapes and design as a very young boy, and he gradually added many strings to his bow in all sectors of architecture and design. He has held courses at the École Polytechinique Fédérale in Lausanne and at the Art Institute in Chicago (1980), at Yale University (1983), at the University of Architecture in Delft (2005), at the University of Florida (2006), at the Fundacion Proa de Buenos Aires (2008) and frequently at the most important Italian universities. He has also held two workshops at the international summer school of the Architecture School in Venice in 2009 and 2010. He was a member of the Confindustria Vicenza committee from 1998 to 2001, the Domus Academy Scientific Committee (2004-2005) and the MIart Committee of Honour (2009 and 2010), director of the Officina del Porto di Palermo (2006-2008), vice president of the Andrea Palladio Architecture Firms International Centre (2011-2015) and president of the Fondazione Teatro Comunale Città di Vicenza (2010-2016). From 2007 to 2010 he was asked to head Domus, the prestigious international architecture, design and contemporary art magazine. Together with his brother France, he founded Asastudio in Vicenza in 1987, whose projects have appeared in the most important architecture and design magazines. The Neores project was selected for the Mies van der Rohe Foundation European Union Prize for Contemporary Architecture, and Asastudio took part in Venice's Architecture Biennial in 2004 and 2006. Flavio is an avid reader and bibliophile (his library, which is open to the rest of the firm, contains more than 15,000 volumes) and he is a connoisseur and collector of contemporary art. He is currently a member of the Unicredit Triveneto Advisory Board.

Franco Albanese

Franco Albanese
partner & executive director

Franco Albanese (born in Vicenza in 1958) has worked in the world of architecture and design since 1976. He graduated from the Architecture School in Venice in 1986 and the year after he founded Asastudio in Vicenza with his brother Flavio. Since then he has been the firm's CEO and Technical Manager, and this role has led him to playing his part in the creation, development and execution of the most important projects. As designer and operations manager he oversaw: the Faculty of Veterinary Medicine at the University of Padua (1997); “Neores”, the production site and headquarters of Sinv Spa in Schio, Vicenza, (selected for the Mies van der Rohe Foundation European Union Prize for Contemporary Architecture in 2003); the project for the Town Hall of the Municipality of Grumolo delle Abbadesse, Vicenza (1999); “Morimondo 17”, the industrial reconversion of the Sinv spa premises in Milan (2000); the headquarters of Margraf in Chiampo, in the province of Vicenza (2006); and the redevelopment of the “Cava di Mursia” on Pantelleria (2010). He also supervised the design of the Mestre bypass (2004), the “Rocco Forte Verdura Resort” in Sciacca, in Sicily (2005), the expansion of Pantelleria Airport (2006) and the new Rinascente in Palermo (2007). In recent years, he has increasingly concentrated on reconverting urban industrial areas, which has become a key theme of Asastudio's philosophy.

project administrator Nicola De Ponti —

Nicola De Ponti

Andrea Marlia

Andrea Marlia

team Simone Cordara —

Simone Cordara

Federico Pellizzari —

Federico Pellizzari

Giulio Pugno Vanoni

Giulio Pugno Vanoni

Giulio was born in Milan in 1968 and went to the Parini high school, graduating from the Faculty of Architecture in Milan in 1997. During his time at university he travelled to Seville to study at the Escuela Tècnica Superior de Arquitectura. He also founded the Associazione Ventisette during that period. After graduating, he moved to Barcelona, working first for the Manuel de Sola Morales firm and then the Carlos Ferrater firm. From 1998 onwards, he began working with various architecture firms both in Italy and abroad, bidding in national and international tenders, including: the new stadium in Algiers, 1st place for Studio Beretta in Milan; Zaragoza railway station, 1st place for the Carlos Ferrater firm (built in 2005); the new Pantelleria airport, 1st place for ASA Studio Albanese 2005 (built in 2011); the new Officine Panerai headquarters in Neuchatel, in Switzerland, 1st place HPV design (founded with Simone Hybsch in 2008).In 2000 he opened a branch of Asastudio in Milan, where he works to this day. In 2006 he founded the firm S27 with Caterina Battistini, which works on architecture projects both in Italy and abroad. Thanks to his wide-ranging training, Giulio is skilled at managing projects in their entirety, from feasibility checks to design, implementation and on-site management. One of his favourite places in Milan is the cloister of Santa Maria delle Grazie at the end of winter, and if he hadn't become an architect he would like to have been an explorer.

Mutti & Architetti Sr
Images credits
Andrea Garzotto, Gaia Giacomelli, Pietro Pisoni, Asastudio

Via Ventura was the first example of large-scale post-industrial retrofitting, a frequently quoted and much discussed case history in specialist magazines and in debates about architecture that shows how work of this type can have a positive effect on cities. Today its pavilions are home to a large number of prestigious creative businesses, showrooms and art galleries and they have become a focal point for the “Fuorisalone” during the Milano Furniture Fair.
The Via Ventura complex was converted using a variety of retrofitting and renovation systems. The idea behind rapid regeneration strategies is to renovate inert spaces using a series of procedures that penetrate to varying depths: they may range from the most meticulous historical restoration to extremely cost-effective interventions with faster completion times.In keeping with asastudio’s regeneration philosophy and the spirit of the location, the work in Via Ventura involved a low-definition restoration programme that left the traces of its former life as an industrial plant largely intact. Then again, how can you compete with the inestimable work of time and memory?

Via Ventura è stato il primo esempio di retrofitting postindustriale su larga scala, una case history molto citata e discussa sulle riviste specializzate e nei dibattiti sull’architettura, che dimostra come operazioni di questo tipo generino effetti positivi sulla città. Oggi i suoi padiglioni ospitano innumerevoli e prestigiose attività creative, showroom e art galleries, essendo diventati il baricentro del “Fuorisalone” durante il Salone del Mobile. Il compound di via Ventura è stato riconvertito attraverso molteplici sistemi di retrofitting e riabilitazione. L’idea delle strategie di rigenerazione rapida è quella di intervenire sugli spazi inerti attivando una serie di procedure di recupero a diverso livello di profondità: possono andare dal restauro filologico più puntiglioso a interventi a bassissimo costo e ridotta velocità di completamento. Assecondando la filosofia rigenerativa di asastudio e lo spirito del luogo, l’intervento di via Ventura viene affidato a un programma di recupero a bassa definizione, che lascia largamente intatte le tracce della passata vita industriale. D’altra parte, come sarebbe stato possibile mettersi in competizione con il lavoro del tempo e della memoria?

In Italiano