VIA VENTURA MILANO

Postindustrial creative complex

Via Ventura is an innovative creative reconversion project of the former Faema factory in Lambrate district, an abandoned production complex in Milano that has been reborn through the adoption of rapid regeneration strategies.

Client
Via Ventura
Year
1999
Status
Completed
Size
7000 sqm
Team
director of projetc Flavio Albanese

Flavio Albanese
founder & partner

Flavio Albanese (1951), is founder and president of Asastudio. A self-taught man whose training did not follow the more usual academic route, he began to show interest in shapes and design as a very young boy, and he gradually added many strings to his bow in all sectors of architecture and design. He has held courses at the École Polytechinique Fédérale in Lausanne and at the Art Institute in Chicago (1980), at Yale University (1983), at the University of Architecture in Delft (2005), at the University of Florida (2006), at the Fundacion Proa de Buenos Aires (2008) and frequently at the most important Italian universities. He has also held two workshops at the international summer school of the Architecture School in Venice in 2009 and 2010. He was a member of the Confindustria Vicenza committee from 1998 to 2001, the Domus Academy Scientific Committee (2004-2005) and the MIart Committee of Honour (2009 and 2010), director of the Officina del Porto di Palermo (2006-2008), vice president of the Andrea Palladio Architecture Firms International Centre (2011-2015) and president of the Fondazione Teatro Comunale Città di Vicenza (2010-2016). From 2007 to 2010 he was asked to head Domus, the prestigious international architecture, design and contemporary art magazine. Together with his brother France, he founded Asastudio in Vicenza in 1987, whose projects have appeared in the most important architecture and design magazines. The Neores project was selected for the Mies van der Rohe Foundation European Union Prize for Contemporary Architecture, and Asastudio took part in Venice's Architecture Biennial in 2004 and 2006. Flavio is an avid reader and bibliophile (his library, which is open to the rest of the firm, contains more than 15,000 volumes) and he is a connoisseur and collector of contemporary art.

Franco Albanese

Franco Albanese
partner & executive director

Franco Albanese (born in Vicenza in 1958) has worked in the world of architecture and design since 1976. He graduated from the Architecture School in Venice in 1986 and the year after he founded Asastudio in Vicenza with his brother Flavio. Since then he has been the firm's CEO and Technical Manager, and this role has led him to playing his part in the creation, development and execution of the most important projects. As designer and operations manager he oversaw: the Faculty of Veterinary Medicine at the University of Padua (1997); “Neores”, the production site and headquarters of Sinv Spa in Schio, Vicenza, (selected for the Mies van der Rohe Foundation European Union Prize for Contemporary Architecture in 2003); the project for the Town Hall of the Municipality of Grumolo delle Abbadesse, Vicenza (1999); “Morimondo 17”, the industrial reconversion of the Sinv spa premises in Milan (2000); the headquarters of Margraf in Chiampo, in the province of Vicenza (2006); and the redevelopment of the “Cava di Mursia” on Pantelleria (2010). He also supervised the design of the Mestre bypass (2004), the “Rocco Forte Verdura Resort” in Sciacca, in Sicily (2005), the expansion of Pantelleria Airport (2006) and the new Rinascente in Palermo (2007). In recent years, he has increasingly concentrated on reconverting urban industrial areas, which has become a key theme of Asastudio's philosophy.

project administrator Nicola De Ponti —

Nicola De Ponti

Andrea Marlia

Andrea Marlia

team Simone Cordara —

Simone Cordara

Federico Pellizzari —

Federico Pellizzari

Giulio Pugno Vanoni

Giulio Pugno Vanoni

Partners
Mutti & Architetti Sr
Images credits
Andrea Garzotto, Gaia Giacomelli, Pietro Pisoni, Asastudio

Via Ventura was the first example of large-scale post-industrial retrofitting, a frequently quoted and much discussed case history in specialist magazines and in debates about architecture that shows how work of this type can have a positive effect on cities. Today its pavilions are home to a large number of prestigious creative businesses, showrooms and art galleries and they have become a focal point for the “Fuorisalone” during the Milano Furniture Fair.
The Via Ventura complex was converted using a variety of retrofitting and renovation systems. The idea behind rapid regeneration strategies is to renovate inert spaces using a series of procedures that penetrate to varying depths: they may range from the most meticulous historical restoration to extremely cost-effective interventions with faster completion times.In keeping with asastudio’s regeneration philosophy and the spirit of the location, the work in Via Ventura involved a low-definition restoration programme that left the traces of its former life as an industrial plant largely intact. Then again, how can you compete with the inestimable work of time and memory?