Asastudio corporate rebranding

A new tone of voice

Year
2016/2017

The rebranding of asastudio is the result of taking stock of our history, our references, our ideals and our goals. The moment had come to ask ourselves how much we had changed, what we had become, if we still liked purple, and if fluidity was still one of our distinguishing features. We asked ourselves these things with the help of Leftloft.

Il rebranding di asastudio è il risultato di un bilancio complessivo fatto sulla nostra storia, i nostri riferimenti, i nostri ideali, i nostri obiettivi. Era arrivato il momento di domandarci quanto eravamo cambiati, cosa eravamo diventati, se ci piaceva ancora il viola, se la fluidità fosse ancora un nostro contrassegno. Ce lo siamo chiesti insieme a Leftloft.

In Italiano

Client
Asastudio
Location
Vicenza
Status
Completed
Size
/
Team
director of the project Flavio Albanese

Flavio Albanese
founder & partner

Flavio Albanese (1951), is founder and president of Asastudio. A self-taught man whose training did not follow the more usual academic route, he began to show interest in shapes and design as a very young boy, and he gradually added many strings to his bow in all sectors of architecture and design. He has held courses at the École Polytechinique Fédérale in Lausanne and at the Art Institute in Chicago (1980), at Yale University (1983), at the University of Architecture in Delft (2005), at the University of Florida (2006), at the Fundacion Proa de Buenos Aires (2008) and frequently at the most important Italian universities. He has also held two workshops at the international summer school of the Architecture School in Venice in 2009 and 2010. He was a member of the Confindustria Vicenza committee from 1998 to 2001, the Domus Academy Scientific Committee (2004-2005) and the MIart Committee of Honour (2009 and 2010), director of the Officina del Porto di Palermo (2006-2008), vice president of the Andrea Palladio Architecture Firms International Centre (2011-2015) and president of the Fondazione Teatro Comunale Città di Vicenza (2010-2016). From 2007 to 2010 he was asked to head Domus, the prestigious international architecture, design and contemporary art magazine. Together with his brother France, he founded Asastudio in Vicenza in 1987, whose projects have appeared in the most important architecture and design magazines. The Neores project was selected for the Mies van der Rohe Foundation European Union Prize for Contemporary Architecture, and Asastudio took part in Venice's Architecture Biennial in 2004 and 2006. Flavio is an avid reader and bibliophile (his library, which is open to the rest of the firm, contains more than 15,000 volumes) and he is a connoisseur and collector of contemporary art. He is currently a member of the Unicredit Triveneto Advisory Board.

Franco Albanese

Franco Albanese
partner & executive director

Franco Albanese (born in Vicenza in 1958) has worked in the world of architecture and design since 1976. He graduated from the Architecture School in Venice in 1986 and the year after he founded Asastudio in Vicenza with his brother Flavio. Since then he has been the firm's CEO and Technical Manager, and this role has led him to playing his part in the creation, development and execution of the most important projects. As designer and operations manager he oversaw: the Faculty of Veterinary Medicine at the University of Padua (1997); “Neores”, the production site and headquarters of Sinv Spa in Schio, Vicenza, (selected for the Mies van der Rohe Foundation European Union Prize for Contemporary Architecture in 2003); the project for the Town Hall of the Municipality of Grumolo delle Abbadesse, Vicenza (1999); “Morimondo 17”, the industrial reconversion of the Sinv spa premises in Milan (2000); the headquarters of Margraf in Chiampo, in the province of Vicenza (2006); and the redevelopment of the “Cava di Mursia” on Pantelleria (2010). He also supervised the design of the Mestre bypass (2004), the “Rocco Forte Verdura Resort” in Sciacca, in Sicily (2005), the expansion of Pantelleria Airport (2006) and the new Rinascente in Palermo (2007). In recent years, he has increasingly concentrated on reconverting urban industrial areas, which has become a key theme of Asastudio's philosophy.

project administrator Piero Corradin

Piero Corradin
head of projects

Piero Corradin graduated from the Iuav Architecture School in Venice in 2002 and in the same year began working as an architect with Asastudio. Some of the most important projects Piero has worked on include the urban redevelopment of a quarter in Beijing to an OMA masterplan (2007), the new branch of Banca Popolare in Marostica (2006), the new headquarters of AFV Acciaierie Beltrame in Vicenza (2007), the bid for the new Exhibition Centre in Vicenza (2008), and the international bid “Recupero della cava di Mursia” on the island of Pantelleria (2010). In 2012 he took part in the Hybrid Tower project in Mestre (Venice) and in the design for the architectural layout of Verona's trolleybus system. In 2008 he was a tutor for PreVisioni, the international workshop on the future masterplan for Vicenza; and at the 2009 and 2010 summer workshops of the Iuav Architeecture School in Venice. Since 2014 Piero has been Asastudio's Head of Projects.

team Giuseppe Santonocito

Giuseppe Santonocito
content researcher

Giuseppe studied philosophy in Venice and Paris, completing his research doctorate in 2006. Since 2007 has managed Asastudio's communications, dealing with new acquisitions for the Library and taking part in key concept and project philosophy planning. From 2007 to 2010 he was a regular contributor to Domus magazine, providing articles, research and reviews, as well as working as editor on the books section for several editions. Before joining ASA, he was assistant librarian at the Museum of Modern Art in Ca' Pesaro in Venice (from 2001 to 2005). As a freelance copywriter he has produced concepts and text for various projects, working with the digital storyteller Felice Limosani on “Il sole sui tetti” 2011 and 2012, with the Fondazione Gaetano Marzotto for the Progetto Marzotto 2013, and with Intertrade Group and Agenzia del Contemporaneo for Pitti Fragranze 2014. He was a tutor at the summer workshop of the Architecture School in Venice in 2009 and 2010. The often exceedingly loud music blaring through his AKG headphones includes Radiohead (and never Coldplay), he loves wide open spaces that aren't very city-like, such as Berlin, and he prefers red wine to white.

Partners
Leftloft
Images credits
Leftloft, Muvistudio, (Ty)
Website
www.leftloft.com