Exuding a sense of elegance and sophistication, the new booth Fope for Baselword Fair 2014 pays tribute to the roots of the iconic Italian design of the '50 and '60.
The stand's exoskeleton is a white and luminous casket that shows the Fope brand pattern with official colors: gold, white and black.
The 150 square meters of the stand are divided into two distinct areas: On entering, visitors find themselves in a large reconstructed Italian garden.
The second area is an interior that creates a comfortable environment for visitors: an haute-bourgeois living with the discreet luxury of the great italian design furniture.
- 150 sqm
director of the projetc Flavio Albanese —
founder & partner
Flavio Albanese (1951), is founder and president of Asastudio. A self-taught man whose training did not follow the more usual academic route, he began to show interest in shapes and design as a very young boy, and he gradually added many strings to his bow in all sectors of architecture and design. He has held courses at the École Polytechinique Fédérale in Lausanne and at the Art Institute in Chicago (1980), at Yale University (1983), at the University of Architecture in Delft (2005), at the University of Florida (2006), at the Fundacion Proa de Buenos Aires (2008) and frequently at the most important Italian universities. He has also held two workshops at the international summer school of the Architecture School in Venice in 2009 and 2010. He was a member of the Confindustria Vicenza committee from 1998 to 2001, the Domus Academy Scientific Committee (2004-2005) and the MIart Committee of Honour (2009 and 2010), director of the Officina del Porto di Palermo (2006-2008), vice president of the Andrea Palladio Architecture Firms International Centre (2011-2015) and president of the Fondazione Teatro Comunale Città di Vicenza (2010-2016). From 2007 to 2010 he was asked to head Domus, the prestigious international architecture, design and contemporary art magazine. Together with his brother France, he founded Asastudio in Vicenza in 1987, whose projects have appeared in the most important architecture and design magazines. The Neores project was selected for the Mies van der Rohe Foundation European Union Prize for Contemporary Architecture, and Asastudio took part in Venice's Architecture Biennial in 2004 and 2006. Flavio is an avid reader and bibliophile (his library, which is open to the rest of the firm, contains more than 15,000 volumes) and he is a connoisseur and collector of contemporary art.
partner & executive director
Franco Albanese (born in Vicenza in 1958) has worked in the world of architecture and design since 1976. He graduated from the Architecture School in Venice in 1986 and the year after he founded Asastudio in Vicenza with his brother Flavio. Since then he has been the firm's CEO and Technical Manager, and this role has led him to playing his part in the creation, development and execution of the most important projects. As designer and operations manager he oversaw: the Faculty of Veterinary Medicine at the University of Padua (1997); “Neores”, the production site and headquarters of Sinv Spa in Schio, Vicenza, (selected for the Mies van der Rohe Foundation European Union Prize for Contemporary Architecture in 2003); the project for the Town Hall of the Municipality of Grumolo delle Abbadesse, Vicenza (1999); “Morimondo 17”, the industrial reconversion of the Sinv spa premises in Milan (2000); the headquarters of Margraf in Chiampo, in the province of Vicenza (2006); and the redevelopment of the “Cava di Mursia” on Pantelleria (2010). He also supervised the design of the Mestre bypass (2004), the “Rocco Forte Verdura Resort” in Sciacca, in Sicily (2005), the expansion of Pantelleria Airport (2006) and the new Rinascente in Palermo (2007). In recent years, he has increasingly concentrated on reconverting urban industrial areas, which has become a key theme of Asastudio's philosophy.project administrator Andrea Garzotto
Andrea is an architect who specialises in image rendering of projects and 3D models and joined Asastudio in 2007. Virtual rendering and 3D models are a key aspect of every level in architectural projects, which is why Andrea is involved in all the firm's most important projects. Besides rendering images, he also works in interior design and architectural design. After spending a year and a half in Porto, where he fell in love with black and white images, he graduated in architecture from the IUAV in Venice in 2006. In December 2012, he opened "Incipit", a collective space and laboratory for the visual arts. Andrea is a freelance photographer, and considers himself to be a precursor to selfies and a wannabee biker. Travelling is an integral part of his life and his photography. He loves the Berghain in Berlin and wines that have bubbles.collaborators Anna Tozzi
senior interior designer
Anna joined the firm in 1982 after graduating from art high school. She has made her own contribution to Asastudio's growth and development, helping shape its distinctive style and sensibility. An interior designer with a particular flair for design and colour, Anna has always been interested in interiors, the spatial arrangement of items, and proper and elegant proportion between tones and volumes, working on projects from their concept to their design, coordination with suppliers and relations with clients. Today she is one of the pillars of Asastudio, and the point of reference for the most important interior design choices. Over time her colour palette has concentrated on soft shades, and the colour she undoubtedly uses most is beige, in all its tones. Anna loves nature, animals, baggy, warm cardigans and monographs by Liagre, both for pleasure and necessity,
- Images credits
- Asastudio, Andrea Garzotto