Fope Baselworld Booth Basel 2018

The forest casket

Year
2018

Showing a sense of elegance and sophistication, the new stand for the Baselword Fair 2018 pays tribute to the roots of the iconic Italian design of the 50s and 60s. The stand's exoskeleton is a bright white casket that shows the Fope brand pattern with official colors: gold, white and black. The 386 square meters of the stand are divided into two distinct areas: upon entering, visitors are immersed in a dense forest dominated by a celestial vault in which the suggestive planetary lamps shine. The second area is an interior that creates a comfortable environment for visitors: a haute-bourgeois living room furnished with discreet luxury set up with great pieces of Italian design.

Manifestando un senso di eleganza e raffinatezza, il nuovo stand per la fiera di Baselword 2018 rende omaggio alle radici dell'iconico design italiano degli anni '50 e '60.
L'esoscheletro dello stand è uno scrigno bianco e luminoso che mostra il pattern del marchio Fope con i colori ufficiali: oro, bianco e nero. I 386 metri quadrati dello stand sono divisi in due aree distinte: entrando, i visitatori si trovano immersi in una fitta foresta sovrastata da una volta celeste in cui risplendono le suggestive lampade planetarie. La seconda area è un interior che crea un ambiente confortevole per i visitatori: un living haute-bourgeois arredato con il lusso discreto allestito con grandi pezzi di design italiani.

In Italiano

Client
Fope
Location
Basel
Status
Completed
Size
386 sqm
Team
director of the projetc Flavio Albanese

Flavio Albanese
founder & partner

Flavio Albanese (1951), is founder and president of Asastudio. A self-taught man whose training did not follow the more usual academic route, he began to show interest in shapes and design as a very young boy, and he gradually added many strings to his bow in all sectors of architecture and design. He has held courses at the École Polytechinique Fédérale in Lausanne and at the Art Institute in Chicago (1980), at Yale University (1983), at the University of Architecture in Delft (2005), at the University of Florida (2006), at the Fundacion Proa de Buenos Aires (2008) and frequently at the most important Italian universities. He has also held two workshops at the international summer school of the Architecture School in Venice in 2009 and 2010. He was a member of the Confindustria Vicenza committee from 1998 to 2001, the Domus Academy Scientific Committee (2004-2005) and the MIart Committee of Honour (2009 and 2010), director of the Officina del Porto di Palermo (2006-2008), vice president of the Andrea Palladio Architecture Firms International Centre (2011-2015) and president of the Fondazione Teatro Comunale Città di Vicenza (2010-2016). From 2007 to 2010 he was asked to head Domus, the prestigious international architecture, design and contemporary art magazine. Together with his brother France, he founded Asastudio in Vicenza in 1987, whose projects have appeared in the most important architecture and design magazines. The Neores project was selected for the Mies van der Rohe Foundation European Union Prize for Contemporary Architecture, and Asastudio took part in Venice's Architecture Biennial in 2004 and 2006. Flavio is an avid reader and bibliophile (his library, which is open to the rest of the firm, contains more than 15,000 volumes) and he is a connoisseur and collector of contemporary art. He is currently a member of the Unicredit Triveneto Advisory Board.

Franco Albanese

Franco Albanese
partner & executive director

Franco Albanese (born in Vicenza in 1958) has worked in the world of architecture and design since 1976. He graduated from the Architecture School in Venice in 1986 and the year after he founded Asastudio in Vicenza with his brother Flavio. Since then he has been the firm's CEO and Technical Manager, and this role has led him to playing his part in the creation, development and execution of the most important projects. As designer and operations manager he oversaw: the Faculty of Veterinary Medicine at the University of Padua (1997); “Neores”, the production site and headquarters of Sinv Spa in Schio, Vicenza, (selected for the Mies van der Rohe Foundation European Union Prize for Contemporary Architecture in 2003); the project for the Town Hall of the Municipality of Grumolo delle Abbadesse, Vicenza (1999); “Morimondo 17”, the industrial reconversion of the Sinv spa premises in Milan (2000); the headquarters of Margraf in Chiampo, in the province of Vicenza (2006); and the redevelopment of the “Cava di Mursia” on Pantelleria (2010). He also supervised the design of the Mestre bypass (2004), the “Rocco Forte Verdura Resort” in Sciacca, in Sicily (2005), the expansion of Pantelleria Airport (2006) and the new Rinascente in Palermo (2007). In recent years, he has increasingly concentrated on reconverting urban industrial areas, which has become a key theme of Asastudio's philosophy.

project administrator Andrea Garzotto

Andrea Garzotto
architect

Andrea is an architect who specialises in image rendering of projects and 3D models and joined Asastudio in 2007. Virtual rendering and 3D models are a key aspect of every level in architectural projects, which is why Andrea is involved in all the firm's most important projects. Besides rendering images, he also works in interior design and architectural design. After spending a year and a half in Porto, where he fell in love with black and white images, he graduated in architecture from the IUAV in Venice in 2006. In December 2012, he opened "Incipit", a collective space and laboratory for the visual arts. Andrea is a freelance photographer, and considers himself to be a precursor to selfies and a wannabee biker. Travelling is an integral part of his life and his photography. He loves the Berghain in Berlin and wines that have bubbles.

collaborators Francesco Tosetto

Francesco Tosetto
architect

Francesco was born in Vicenza in 1986 and graduated in Project Cultures from the IUAV University in Venice in 2016. In 2008 he began working on a collaboration that continues to this day with Carlos Campos, a lecturer in Design and Representation at the University of Buenos Aires, helping design the Argentina pavilion at the 11th Biennial of Architecture. In 2009 he helped draft The Madrid Project , an urban analysis plan by the Perez Arroyo architects' firm in Madrid. In 2011 he worked with EMBT on the design of the Italian pavilion at the 52nd Biennial of Art. Today Francesco helps teach the course Architectural and urban composition by Prof.Sara Marini, at the IUAV University in Venice. He joined Asastudio in 2016, and has worked on the Hybrid Tower in Mestre and the Lido Resort in Venice projects. He is interested in contemporary art and philosophy, and is a snowboarder and basketball player. He would like to have lived in Imperial Rome and from the firm's library he'd choose OMA's S, M, L, XL.

Anna Tozzi

Anna Tozzi
senior interior designer

Anna joined the firm in 1982 after graduating from art high school. She has made her own contribution to Asastudio's growth and development, helping shape its distinctive style and sensibility. An interior designer with a particular flair for design and colour, Anna has always been interested in interiors, the spatial arrangement of items, and proper and elegant proportion between tones and volumes, working on projects from their concept to their design, coordination with suppliers and relations with clients. Today she is one of the pillars of Asastudio, and the point of reference for the most important interior design choices. Over time her colour palette has concentrated on soft shades, and the colour she undoubtedly uses most is beige, in all its tones. Anna loves nature, animals, baggy, warm cardigans and monographs by Liagre, both for pleasure and necessity,

Images credits
Andrea Garzotto
Website
www.fope.com